Prepared by Oz Marketing
Customer Retention Program
Customer Retention Program
Customer Retention Program
They Ride Fast.
Make Sure They Come Back.
Your customer bought a machine. What happens next determines whether they come back for service, gear, and their next unit — or end up at someone else's dealership. This is the system that handles it, automatically.
7
Automated Sequences
20+
Smart Triggers
12
Annual Campaigns
$0
Lock-In Required
01
Automated Customer Sequences
New Owner Welcome & Gear Follow-Up
Fires on purchase. Welcomes the customer, delivers a 10% gear offer at day 3, and at day 7 sends a curated accessories email tailored to what they bought — sled, UTV/ATV, or motorcycle. Follows up with a complimentary inspection offer through day 60.
Email + SMS
Trade-In Outreach
Sends at 18 months post-purchase for newer units, 12 months for older units. Equity-focused messaging, stops automatically when a trade-in opportunity is created.
Email + SMS
Sled Pre-Season Service
Fires every September 15 to snowmobile owners who haven't serviced in 12+ months. $50 off service, free pick-up and drop-off within 20 miles. Three-touch over 14 days.
Seasonal
Spring Tune-Up — UTV/ATV
Fires every February 15. Lapsed UTV and ATV owners get a pre-season service push before shop slots fill. $50 off with concierge pick-up and drop-off.
Seasonal
Fall Winterization — UTV/ATV
Fires every September 15. Walks UTV and ATV owners through why winterization matters — stale fuel, dead battery, costly spring repairs — and makes it easy to book.
Seasonal
Spring Tune-Up — Motorcycle
Fires every February 15. Gets lapsed motorcycle owners back in before riding season. $50 off service, free concierge pick-up and drop-off, three-touch sequence.
Seasonal
Fall Winterization — Motorcycle
Fires every September 15. End-of-season storage and winterization outreach for motorcycle owners. Exits immediately when a service appointment is booked.
Seasonal
12-Month Broadcast Campaign Calendar
Two planned campaign sends per month — segmented by vehicle type, timed to powersports seasonality and buying windows.
Holiday Gift Guide
Black Friday
Tax Season Push
Spring Gear Drop
Memorial Day
Sled Season Opener
Summer Clearance
Labor Day
+ More
02
Monthly Service
Monthly Retainer — No Contract
$1,250
per month · month-to-month · cancel anytime
What's Included
All 8 automated sequences — live, monitored, and maintained. Tag logic and suppression checks included so no customer gets the wrong message twice.
2 strategized email campaigns per month — built with your account manager around your current dealer goals, market conditions, and seasonal timing. Not templated. Planned with intention. Text blasts are available as a standalone add-on — see Section 04 for per-send rates.
CRM data sync oversight — all five contact fields monitored for accuracy. If the data feeding the automations is off, we catch it.
Monthly performance report — open rates, click rates, service appointments driven, and a plain-language read on what's working and what to adjust.
Additional campaigns (ad hoc or above 2/month)
$200 / send
03
Platform & Data Infrastructure
Technical Setup — Included at Launch
CRM Sub-Account
Young Powersports — dedicated instance
Email Domain Auth
SPF + DKIM + DMARC on YP subdomain
SMS Compliance
A2P 10DLC registered before first send
Send Hour Restrictions
8AM – 8PM MT — TCPA compliant
Timezone
Mountain Time across all triggers
Data Sync Cadence
Daily — 12AM or 6AM MT
Suppression Logic
20+ tags — no duplicate sends, clean exits
Audience Segments
Trade-in, seasonal, and lapsed service lists
Sequence Logic
Conditional branching + auto-exit on action
04
Text Blast Pricing
Standalone text blast pricing — separate from the monthly retainer. Whether you're running a one-off promotion, a sales event push, or a conquest campaign outside the normal calendar, these are the per-send rates based on your list size. SMS is standard single-segment text. MMS includes image or media.
SMS
Text Blast
Standard 1-segment message · Per send
| List Size | Per Blast |
|---|---|
| Up to 5,000 | $125 |
| 5,000 – 10,000 | $225 |
| 10,000 – 20,000 | $425 |
| 20,000 – 35,000 | $700 |
| 35,000 – 50,000 | $950 |
| 50,000+ | Quote |
MMS
Media Blast
Includes image or media attachment · Per send
| List Size | Per Blast |
|---|---|
| Up to 5,000 | $300 |
| 5,000 – 10,000 | $575 |
| 10,000 – 20,000 | $1,100 |
| 20,000 – 35,000 | $1,850 |
| 35,000 – 50,000 | $2,600 |
| 50,000+ | Quote |
Note
Text blast rates are per send, billed separately from the monthly retainer. List segmentation, copy, and send management are handled by Oz Marketing. All sends are A2P 10DLC compliant and subject to carrier pass-through costs. Rates are based on 1-segment SMS and standard MMS; multi-segment messages or high-throughput sends may vary.